The airline industry has some good examples of creative packaging, too: "delayed" instead of "late" and "flotation device" instead of "life preserver." If we examined other industries, the list could go on and on. You can take a cue from these industry giants by employing a bit of your own verbal packaging. That is, it would be a great idea for you to develop your own list of words and phrases that are relevant to your industry or topic. That way, you will have alternatives in your persuasive toolbox for words that may be jarring or have negative connotations. Other ways you can make your language more effective are to use words like "we" and "us" more. That way, you can engage your audience and create a cooperative, "we're in this together" feel to your presentation.

You might also consider making your language verb-oriented. Doing so gives your speech a feeling of energy, momentum and vitality. When you're really trying to paint the picture and help your prospects feel like they're in the actual situation you're describing, use vivid language. Lastly, as a generally rule, and particularly when you're trying to get a key point across, always lean toward being concise rather than verbose. If you can get the point across in five words instead of ten, then don't complicate your message by trying to be flowery and clever. Chances are people will start thinking about how pretentious you are rather than focusing on the point you're trying to get across. As we were discussing in relation to structuring your message, it holds true here as well that clear and concise are your safest bets.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.