What Does Your Company Do Better than Its Competitors?
Nido Qubein is a popular professional speaker, seminar leader and author of a dozen books. As a young man, he came to the USA from Lebanon with 50 cents in his pocket and currently makes his home in High Point, NC. Qubein is also an enormously successful and highly respected businessman who serves on several boards of directors throughout the nation.
In addition to managing his business interests, he is currently serving as the president of High Point University. Nido Qubein came came to the US with nothing and through innovation and persistence has become what he is today, so I consider his advice to be highly credible.
I recently read an article Qubein wrote that carries a strong message for owners and managers.
Qubein says that the key to all effective marketing has to do with identification:
• When customers can instantly spot the value in it for them, they will believe your marketing claims. (Does your company's marketing material communicate what is in it for your target market; that is, specifically how they will benefit when they do business with your company?)
• When customers see more value in your unique products than in the products and services they are presently using, they will want to know more about them. (Is there anything unique about your product offerings or your customer service? If so, what is it?)
• When prospects can see that what you can do for them has more value than the money they'll have to invest for it, they will become customers. (Can your customers and prospects earn a bigger bottom line when they do business with your company? If so, please explain!)
The better you can translate your unique marketing advantage into specific value to the customer, the stronger your company's marketing appeal will be.
Keep asking yourself such questions as:
• What pains can I cure for my customers?
• What problems can I take off their worry list?
• How can I help them make or save more money?
• How can I help them speed up production or increase sales?
• How can I provide greater convenience?
Remember: the more specific, the more recognizable, the more tangible and the more measurable your company's value is -- in the eyes of your customers -- the easier this value will be to market.
Nido Qubein's Story
To read an intriguing interview with Nido Qubein in which he explains his rags to riches story from a 17-year-old boy who got off the boat with fifty cents in his pocket to become a highly successful entrepreneur, click on the link below:
http://www.highpoint.edu/administration/president/index.cfm?DeptCategory=140&PageID=3325
Bill Lee's comments:
Is your product offering similar to that of your competitors?
Are your services similar to those offered by your competitors?
If so, why is it in your customers' and prospects' best interest to do business with your company versus one of your competitors?
In 2007, competition will be more intense than ever, but the company in your market that does the most effective job of communicating in specific terms how customers and prospects will benefit by doing business with them will win the battle for business.
Idea: Make these questions the topic of your next sales meeting.
In addition to managing his business interests, he is currently serving as the president of High Point University. Nido Qubein came came to the US with nothing and through innovation and persistence has become what he is today, so I consider his advice to be highly credible.
I recently read an article Qubein wrote that carries a strong message for owners and managers.
Qubein says that the key to all effective marketing has to do with identification:
• When customers can instantly spot the value in it for them, they will believe your marketing claims. (Does your company's marketing material communicate what is in it for your target market; that is, specifically how they will benefit when they do business with your company?)
• When customers see more value in your unique products than in the products and services they are presently using, they will want to know more about them. (Is there anything unique about your product offerings or your customer service? If so, what is it?)
• When prospects can see that what you can do for them has more value than the money they'll have to invest for it, they will become customers. (Can your customers and prospects earn a bigger bottom line when they do business with your company? If so, please explain!)
The better you can translate your unique marketing advantage into specific value to the customer, the stronger your company's marketing appeal will be.
Keep asking yourself such questions as:
• What pains can I cure for my customers?
• What problems can I take off their worry list?
• How can I help them make or save more money?
• How can I help them speed up production or increase sales?
• How can I provide greater convenience?
Remember: the more specific, the more recognizable, the more tangible and the more measurable your company's value is -- in the eyes of your customers -- the easier this value will be to market.
Nido Qubein's Story
To read an intriguing interview with Nido Qubein in which he explains his rags to riches story from a 17-year-old boy who got off the boat with fifty cents in his pocket to become a highly successful entrepreneur, click on the link below:
http://www.highpoint.edu/administration/president/index.cfm?DeptCategory=140&PageID=3325
Bill Lee's comments:
Is your product offering similar to that of your competitors?
Are your services similar to those offered by your competitors?
If so, why is it in your customers' and prospects' best interest to do business with your company versus one of your competitors?
In 2007, competition will be more intense than ever, but the company in your market that does the most effective job of communicating in specific terms how customers and prospects will benefit by doing business with them will win the battle for business.
Idea: Make these questions the topic of your next sales meeting.
Nido Qubein is a popular professional speaker, seminar leader and author of a dozen books. As a young man, he came to the USA from Lebanon with 50 cents in his pocket and currently makes his home in High Point, NC. Qubein is also an enormously successful and highly respected businessman who serves on several boards of directors throughout the nation.
In addition to managing his business interests, he is currently serving as the president of High Point University. Nido Qubein came came to the US with nothing and through innovation and persistence has become what he is today, so I consider his advice to be highly credible.
I recently read an article Qubein wrote that carries a strong message for owners and managers.
Qubein says that the key to all effective marketing has to do with identification:
• When customers can instantly spot the value in it for them, they will believe your marketing claims. (Does your company's marketing material communicate what is in it for your target market; that is, specifically how they will benefit when they do business with your company?)
• When customers see more value in your unique products than in the products and services they are presently using, they will want to know more about them. (Is there anything unique about your product offerings or your customer service? If so, what is it?)
• When prospects can see that what you can do for them has more value than the money they'll have to invest for it, they will become customers. (Can your customers and prospects earn a bigger bottom line when they do business with your company? If so, please explain!)
The better you can translate your unique marketing advantage into specific value to the customer, the stronger your company's marketing appeal will be.
Keep asking yourself such questions as:
• What pains can I cure for my customers?
• What problems can I take off their worry list?
• How can I help them make or save more money?
• How can I help them speed up production or increase sales?
• How can I provide greater convenience?
Remember: the more specific, the more recognizable, the more tangible and the more measurable your company's value is -- in the eyes of your customers -- the easier this value will be to market.
Nido Qubein's Story
To read an intriguing interview with Nido Qubein in which he explains his rags to riches story from a 17-year-old boy who got off the boat with fifty cents in his pocket to become a highly successful entrepreneur, click on the link below:
http://www.highpoint.edu/administration/president/index.cfm?DeptCategory=140&PageID=3325
Bill Lee's comments:
Is your product offering similar to that of your competitors?
Are your services similar to those offered by your competitors?
If so, why is it in your customers' and prospects' best interest to do business with your company versus one of your competitors?
In 2007, competition will be more intense than ever, but the company in your market that does the most effective job of communicating in specific terms how customers and prospects will benefit by doing business with them will win the battle for business.
Idea: Make these questions the topic of your next sales meeting.
In addition to managing his business interests, he is currently serving as the president of High Point University. Nido Qubein came came to the US with nothing and through innovation and persistence has become what he is today, so I consider his advice to be highly credible.
I recently read an article Qubein wrote that carries a strong message for owners and managers.
Qubein says that the key to all effective marketing has to do with identification:
• When customers can instantly spot the value in it for them, they will believe your marketing claims. (Does your company's marketing material communicate what is in it for your target market; that is, specifically how they will benefit when they do business with your company?)
• When customers see more value in your unique products than in the products and services they are presently using, they will want to know more about them. (Is there anything unique about your product offerings or your customer service? If so, what is it?)
• When prospects can see that what you can do for them has more value than the money they'll have to invest for it, they will become customers. (Can your customers and prospects earn a bigger bottom line when they do business with your company? If so, please explain!)
The better you can translate your unique marketing advantage into specific value to the customer, the stronger your company's marketing appeal will be.
Keep asking yourself such questions as:
• What pains can I cure for my customers?
• What problems can I take off their worry list?
• How can I help them make or save more money?
• How can I help them speed up production or increase sales?
• How can I provide greater convenience?
Remember: the more specific, the more recognizable, the more tangible and the more measurable your company's value is -- in the eyes of your customers -- the easier this value will be to market.
Nido Qubein's Story
To read an intriguing interview with Nido Qubein in which he explains his rags to riches story from a 17-year-old boy who got off the boat with fifty cents in his pocket to become a highly successful entrepreneur, click on the link below:
http://www.highpoint.edu/administration/president/index.cfm?DeptCategory=140&PageID=3325
Bill Lee's comments:
Is your product offering similar to that of your competitors?
Are your services similar to those offered by your competitors?
If so, why is it in your customers' and prospects' best interest to do business with your company versus one of your competitors?
In 2007, competition will be more intense than ever, but the company in your market that does the most effective job of communicating in specific terms how customers and prospects will benefit by doing business with them will win the battle for business.
Idea: Make these questions the topic of your next sales meeting.
posted by zzzzzzzzzzz at
2:54 AM
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